51AV

Research

Our professors are accomplished researchers and experienced professionals. They pioneer innovative business solutions and reshape the business landscape with cutting-edge research in marketing, strategy, entrepreneurship, organizational behavior, logistics and operations, and management information systems. Their work is published in leading academic journals and textbooks and presented at conferences. They bring creative ideas and critical thinking skills into the classroom, ensuring a practical and relevant business education for the next generation of business leaders.

Faculty|Research|Program|Curriculum|Advising|Career|News

Jifeng Mu (Ph.D, University of Washington), Professor of Marketing

Expertise: Innnovation and technlogy management, data analytics, marketing strategy

Selected journal publications:                      

  • Jifeng Mu, Jonathan Z. Zhang, Abhishek Borah, and Jiayin Qi (2022), “Creative Appeals in Firm Generated Content and Product Performance,” , 33(1), 18–42,
  • Jifeng Mu, Jonathan Z. Zhang (2021), “Seller Marketing Capability, Brand Reputation and Consumer Journey on E-commerce Platforms,” , 49(5), 994–1020, DOI: 10.1007/s11747-021-00773-3
  • Jifeng Mu, Ellen Thomas, Jiayin Qi, and Yong Tan (2018), “Online Group Influence and Digital Product Consumption,” , 46(5), 921–947, DOI: 10.1007/s11747-018-0578-5
  • Jifeng Mu (2021), “Building Marketing Capabilities on Real-time Customer Conversations for Revenue and Growth,” ,  
  • Jifeng Mu (2015), “Marketing Capability, Organizational Adaptation and New Product Development Performance,” , 49, 151–166,
  • Gang Peng, Jifeng Mu, and C. Anthony Di Benedetto (2013), “Learning and Open Source Software License Choice,” , 44(4), 619–643,
  • Jifeng Mu, C. Anthony Di Benedetto (2012), “Networking Capability and New product Development,” , 59(1), 4–19,   
  • Gang Peng, Jifeng Mu (2011), “Technology Adoption in On-line Social Networks,” , 28, 133–145,
  • Jifeng Mu, Fangcheng Tang, and Douglas L. MacLachlan (2010), “Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks,” , 37(1), 31–38, DOI:10.1016/j.eswa.2009.05.019

Jack Richter (Ph.D, Florida State University), Assistant Professor of Entrepreneurship

Expertise: Minority entrepreneurship, business strategy

Selected journal publications:  

  • Jack I. Richter, Pankaj C. Patel (In press), “Perceptions of Exploitation and Entrepreneurial Resilience in the Amazon: The Impact of External and Unfair Transactions on Local Entrepreneurs,”
  • Pankaj C. Patel, Jack I. Richter (2024), “Self‑Interest over Ethics: Firm Withdrawal from Russia After the Ukraine Invasion,” , , forthcoming 
  • Pankaj C. Patel, Jack I. Richter, and Marcus Wolfe (2024), “Examining the impact of pacification on informal entrepreneurs in Brazilian favelas,” ,
  • Marcus Wolfe, Jack I. Richter, Pankaj C. Patel, and Colin Williams (2020), “Are the Liabilities of Newness and Smallness the Same for Male and Female Informal Entrepreneurs? Evidence from Brazil,” , 12(3), 441–470,
  • Yan Chen, Jack I. Richter, and Pankaj C. Patel (2020), “Decentralized Governance of Digital Platforms,” , 47(5), 1305–1337,

Valentina Iscaro (Ph.D, Universita' della Campania Luigi Vanvitelli), Assistant Professor of Entrepreneurship)

Expertise: Strategic entrepreneurship, new venture creation

Selected journal publications:  

  • Valentina Iscaro, Laura Castaldi, Alessandro Augurio, and Francesca Rivetti (2023), “An institutional perspective on fundraising by Italian YICs,” , 406–424,
  • Valentina Iscaro, Laura Castaldi, Paolo Maresca, and Clelia Mazzoni (2022), "Digital Transformation in the Economics of Complexity: The Role of Predictive Models in Strategic Sanagement,” , 15(3), 450–467,
  • DeShannon McDonald, Iscaro, V., & Guy Posey (2022), “Active Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,” , 15(2), 406–424,
  • Valentina Iscaro, Laura Castaldi, Enrica Sepe, and Claudio Turi (2018), “The Acquisition of Entrepreneurial Competencies in a Virtual Platform: A Structural Equation Model,” Global Business and Economics Review, 20(5–6), 650–666,

Hossein Jamshidi (Ph.D, University of 51AV in Huntsville), Professor of Operations Management

Expertise: Operations management, business forecasting

Selected journal publications:  

  • Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), “Application of AHP to Multi-Item Inventory Management Using Part Period Algorithm,” , 13(3), 18–34, DOI:10.5296/jmr.v13i3.18347
  • Hossein Jamshidi, Larry McDaniel (2020), “Integration of AHP and Regression Analysis in Forecasting Attendance in a Movie Theater,” , 12(2), 14–24, DOI:10.5296/jmr.v12i2.15771
  • Hossein Jamshidi, Ajeet Jain (2016), “An Empirical Classification of ABC Inventory System with Critical Items and Exponential Smoothing Weights,” , 13(1),
  • Amir Mobasher, Paul Shiue, Hossein Jamshidi, Zhengtao Deng (2010), “Modeling and Validation of Autonomous Rendezvous and Docking of Air Bearing Vehicles,” , 11(1), 45–51.

Emeka Dunu (Ph.D, University of North Texas), Professor of Logistics and Suppy Chain Management

Expertise: Production/operations/logistics management

Selected journal publications:  

  • Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), “Application of AHP to Multi-Item Inventory Management Using Part Period Algorithm,” , 13(3), 18–34, DOI:10.5296/jmr.v13i3.18347
  • Chris I. Enyinda, Emeka S. Dunu, Andrea and Hawkins (2009), “Improving HIV/AIDS Healthcare Supply Chain in Sub-Saharan Africa Through New Partnership for Supply Chain Management,” , 3(2), 95–103. 

Reuben Twijukye (Ph.D, Louisiana State University), Assistant Professor of Management 

Expertise: Human resource management, leadership development 

Selected journal publications:  

  • Reuben Twijukye, Jeantyl Norze, and Michael Burnett (2023), “Examining Student Retention in a College of Business at a U.S. Research University (RU/VH),” , 25(7), 154–175, 
  • Jeantyl Norze, Jeantyl Norze, and Reuben Twijukye (2022), “Impact of Diversity Climate on Leadership Effectiveness in Higher Education,” , 19(3), 43–57,
  • Jeantyl Norze, Adriana Alfaro, and Reuben Twijukye (2021), “Leadership and Gender Roles in Academia,” , 21(4), 147–156,
  • Jeantyl Norze, Carol A. Carter, Reuben Twijukye, and Michael Burnett (2019), “The Influence of Selected Characteristics on the Perceived Effectiveness of an Entrepreneurship Training Program among Female Participants,” , 19(1), 32–41,

Deshannon McDonald (JD, University of Florida), Associate Professor of Business Law

Expertise: Business Law, business ethics

Selected journal publications:

  • Andrea Hawkins, DeShannon McDonald (2024), “The Game Show: Team-building Active Learning Strategies,” , 44, 1–17.
  • DeShannon McDonald, Guy Posey (2023), “Scans and Searches: Challenges to Privacy and Academic Integrity in Higher Education,” , 15, 1–2.
  • DeShannon McDonald, Iscaro, V., & Guy Posey (2022), “Active Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,” , 15(2), 406–424,
  • Yvette M. Holmes, DeShannon McDonald,  and Phylicia Taylor (2019), “An examination of embedded supplier information utilization in pre-decision phase procurement and opportunism in sales management,” , 31(3), 291–311.

Andrea Hawkins (Ph.D, Jackson State University), Associate Professor of Management

Expertise: Organizational behavior

Selected journal publications:

  • Andrea Hawkins, DeShannon McDonald (2024), “The Game Show: Team-building Active Learning Strategies,” , 44, 1–17.
  • Chris I Enyinda, Charles Briggs, Andrea Hawkins (2009), “Improving Strategic Risk Management Within Pharmaceutical Supply Chain,” , 2(2).
  • Chris I. Enyinda, Emeka S. Dunu, Andrea and Hawkins (2009), “Improving HIV/AIDS Healthcare Supply Chain in Sub-Saharan Africa Through New Partnership for Supply Chain Management,” , 3(2), 95–103.

Alicia D. Cooper (Ph.D, Michigan State University), Associate Professor of Marketing

Expertise: Advertising and promotion, marketing education

Selected journal publications:

  • Alicia D. Cooper (2022), “Using The Discussion Board During Your Online Synchronous Class To Engage Students,” , 32(2), 177-180, DOI: 10.1080/10528008.2022.2062606 
  • Alicia D. Cooper, Richard S. Igwike (2021), “Bean-to-Bar-to-Brand: Golden Tree Chocolate Ghana, ”, 30(May),  
  • Stanley E. Fawcett,  John Pearson, and Alicia Cooper (1993), “Challenges and Approaches to 
    Purchasing from Minority-Owned Businesses: A Longitudinal Examination,” , 18(2), 77–88,

Kelvyn Moore (Ph.D, University of Iowa), Assistant Professor of Marketing

Expertise: Service marketing, marketing strategy

Selected journal publications:

  • James R. Calvin, Ruby Beale, and Kelvyn Moore (2017), “Acculturation and Allied Contributing Factors that Further Advance Cross-Cultural Management Learning and Education: A Conceptual Approach,” , 21 (2)
  • Kelvyn Moore, Paul Burger, and Bruce Weinberg (2015), “Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures,” , 44 (1).
  • Kelvyn Moore, Paul Burger, and Bruce Weinberg (2013), “Issues for Exploration of Differing Values among Sub-groups of Young-Adult Consumers,” , 4(5).

Charles Richardson, Jr. (DPS, Pace University), Professor of Marketing

Expertise: International marketing, sales management

Selected journal publications:

  • Charles Richardson, Jr., KendraHarris (2014), “Love Them or Hate Them: Contrasting Emotions in Foreign Product Purchase Are More Similar Than Not,” , 13(2), 66–73.
  • Charles Richardson, Jr. (2012), “Diversity Performance as a Factor in Marketing Programs: Comparative Analysis across Ethnic Group Target Audiences,” , 6(5), 62–70.
  • Charles Richardson, Jr. (2012), “Ethnicity or Nationality: A Cross-Cultural Extension of the Animosity Model of Foreign Product Purchase,” , 5(2), 86–98.
  • Charles Richardson, Jr. (2012), “Usage and Experiences with Career Planning and Placement Services – Examination of Ethnic Group Variations,” , 24(2), 46–54.

Guy Posey (Ph.D, University of North Texas), Assistant Professor of Management Information Systems

Expertise: Management information sytems

Selected journal publications:

  • DeShannon McDonald, Guy Posey (2023), “Scans and Searches: Challenges to Privacy and Academic Integrity in Higher Education,” , 15, 1–20.
  • DeShannon McDonald, Iscaro, V., & Guy Posey (2022), “Active Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,” , 15(2), 406–424, 
  • Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), “Application of AHP to Multi-Item Inventory Management Using Part Period Algorithm,” , 13(3), 18–34, DOI:10.5296/jmr.v13i3.18347

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